Outcome - Marketing & Communication

Outcome - Marketing & Communication

More than auditors: we are advisors and partners
Why Outcome

Why Outcome

Outcome is born from the idea that companies need a true and independent partner to overcome complexities deriving from continuous changes in media and communication. We are media neutral and ready to guide our clients through any challenge: from TV, through multi-platform, to sponsorship.
What we do

What we do

Outcome supports companies that want to maximize effectiveness and efficiency of their marketing and communication activities and their media plans. We do not buy: we believe independent strategy and evaluation processes are better serving brand’s goals while ensuring efficacy and transparency worldwide.
Our approach

Our approach

Outcome focuses on performance: implement what is needed, not merely what is cheaper. We believe communication is a multifaceted arena requiring a non media-centric approach. Strategic assessment is thus a way to engineer value, together with workflows and tools evaluation and data analysis.
We are professionals with a significant experience in the most effective communication organisations - international media agencies and media owners - as well as in consultancy and lecturing. We now serve companies directly, providing them with actionable and unbiased advice.
Attilio Redivo
Attilio Redivo
Founder & Partner
Spent more than 25 years in communication starting as media planner in Y&R and then developing research, strategy and marketing in agencies like Carat where he founded the strategic planning dept. (1991-2001), OMD where he was Managing Director International and Marketing (2001-2005) and in Maxus as General Manager Business Unit Telecom (2005-2006). He joined MediaCom Italy in January 2007 as CEO. In 2014 he joined Alkemy digital enabler to develop and manage the media& performance unit. In 2016 he joined Outcome consulting as a partner to contribute to the growth of this brand new of business consultant. He's professor at Catholic University of Milan where he teaches "Economy and technique of advertising" and "Economy of media" and to University of Milan Bicocca, where he teaches “Digital marketing”.
Francesca Carminati
Francesca Carminati
Senior Advisor
10+ years media experience in important agencies as Mediacom (WPP Group), OMD (Omnicom Media Group). Expertise across several industries both national and international; media agency planning & buying offline and online; digital media buying head (i.e. in charge of Vodafone Italy); media auditing and consultancy. Joined Outcome in September 2016 right after a crucial experience in Alkemy digital enabler as integrated communication strategist director.
Marco De Paoli
Marco De Paoli
Partner
Degree in Statistics and Economics at Bologna’s University. 20 years’ experience in media industry: he joined CiaMediaNetwork as Strategic Planner and then moved to OMD where he became Strategic Planning Manager and Econometric Manager till when he became Business Unit Director in MediaCom. During his career ha has worked on all product sectors (in particular on FMCG, Pharmaceutical and Finance) with a special focus on results and performance. Since 2013 he is Professor at Catholic University of Milan (Master in Corporate Communication). He joined Outcome in October 2019 bringing his skills on media omnichannel management on local and international companies with a special attention to their business results.
Camilla Rota
Camilla Rota
Senior Advisor
Almost 20 years of experience gained in the media industry, working for the major international media networks (Mec, Initiative, OMD, MediaCom) . The last 10 years as Communication Manager, responsible for the planning team, the accounting of different clients working in various markets, the setup of buying platforms, the communication strategy, the training of new employees and main point of contact for the international coordination hub. In Outcome since February 2019 as Senior Advisor to support our clients through all the stages of the communication process, from strategy to execution and to the analysis of the actual performances.
Beatrice Torre
Beatrice Torre
Senior Advisor
Degree in Foreign Languages and Master in Marketing & Communication, both with full marks and honors at Catholic University of Milan. Several years’ experience in the digital media department at ZenithMedia (Publicis Groupe) working on Italian and multinational companies with focus on performance. She’s fond of digital world, well-integrated in the whole corporate communication process, and joined Outcome in 2017 in order to better understand digital communication world at 360 degrees and its role in communication strategies. In so doing, she applies her media agency practical experience within a more complex corporate communication scenario. In Outcome she’s an Advisor and digital Specialist, helping companies understanding digital world and tools as well as supporting them from the brief to the reporting phase.
Nicolò Piovene
Nicolò Piovene
Senior Advisor
Working in communication since 2004, from advertising sets (Synthesis film) to media industries (OMD, Zenithoptimedia) heading to communication agencies (MaiTai, Alkemy). Passionate for unconventional communication in its various forms he conceived and realized several successful campaigns for different brands. Over this years he achieved a wide knowledge of the events market, while his curiosity always made and still makes him investigate new solutions to bring advertising message directly and efficiently to the target. With his experience he can follow and evaluate the entire work process: from creativity, through billing, to executive production.
Simone Memè
Simone Memè
Consultant
Degree in Psychological Sciences and Techniques deepening the themes of Consumer Psychology and Purchasing Behaviors at the Bicocca University of Milan. During his university career he collaborates with clinical institutes for research in the neuropsychiatric field. Following Master in Theory and Technology of Communication at the same University with focus on the main aspects related to User Experience and Digital Marketing. Since 2019 he collaborates with Outcome where he deals with semiotic analysis and studies on visual and auditory communication. He is also conducting analysis on the kpi related to digital advertising and to the usability of web interfaces, evaluating the interaction between companies and consumers from the first contact with the brand to the final purchase of the product or service.
Maria Shevelenko
Maria Shevelenko
Consultant
Master’s degree in International Economy at Moscow State Institute of International Relations (MGIMO) and International Master in Corporate Communication at Catholic University of Milan. She has been working in the Marketing&Communication field since 2012 in international companies, agencies and organizations like Total, PR Inc./DDB., Le Meridien Ltd., ISCTI. During her career she has worked with different industries, from fashion to oil and was responsible for the Digital Marketing, Strategy, GR, PR&Advertisement campaigns. In 2020 she joined Outcome as a Digital Consultant.

Our clients


Outcome solutions


Strategic Auditing
Our auditing process focuses on value, performances and ROI rather than on prices. From media buying, to communication planning: Outcomes supports the Client to evaluate the status and understand optimization opportunities and new strategic overtures.
Want more info about Strategic Auditing? Click here to contact us
Strategic Auditing
Power 4 Value
Power 4 Value
We help organising media procedures and make use of information rather than merely evaluating them. Outcome facilitates the Client transforming effort into workflows, structuring data formats and coaching resources to face new challenges.
Want more info about Power 4 Value? Click here to contact us
Pitch Management
We support companies in identifying their best partners to effectively manage all communication channels as well as tech solutions. Process is fully adapted to clients requirements according to geography and scope of work.
Want more info about Pitch Management? Click here to contact us
Pitch Management
Econometrics
Econometrics
Outcome's expertise goes further than data analysis: we can provide data modelling services aimed to explain marketing activities relationships and forecast results. This will endow Client's decision making with consistent learning and evidence.
Want more info about Econometrics? Click here to contact us

Our international partners


News


Marketing
21 January 2021
I trend del performance marketing nel 2021
Despite the obstacles, performance marketing has proven its resilience the pandemic. About 15% of digital activities come from affiliate marketing and 80% of communication operators use this channel as part of their marketing strategy. Tradedoubler presented the key performance marketing trends for 2021 globally. 2020 has accelerated the digital transformation that will continue and will be further optimized in 2021. Companies will be interested in renewing and increasing their database in order to be able to carry out email marketing and CRM activities on their customers, affiliate networks will have to acquire more skills in this scope and it will be necessary to implement increasingly easier purchasing, delivery and payment processes. There will be a further boost in mobile and in app purchases, in addition to the phenomenon of micro and nano influencers.
Marketing
14 January 2021
Comportamento d’acquisto: come i consumatori prendono decisioni durante l'emergenza COVID-19
The research "Decoding decisions" conducted by Google has made it possible to identify the "messy middle", those central phases of the purchase path, which occur between the first trigger and the actual purchase, in which the decision-making process becomes more complicated due to the huge amount of information available to consumers. Decision-making processes have become increasingly complex due to the COVID-19 pandemic and consumers need help weighing all options and making their own decisions. There is now a need to offer consumers the reassurance and information they need. Companies must therefore demonstrate that they are open to the public and ready to help by showing empathy towards consumers, be sensitive to the current context and continue to evolve to follow the constant change of the context: this context is perfect for experimenting, learning and modifying your own approach.
Marketing
8 January 2021
Previsioni e tendenze di digital marketing per il 2021
Google experts from EMEA shared their predictions on marketing trends for 2021. This year the need for innovative and privacy-centric measurement systems will be given increasing importance and more and more will be invested in proprietary data to be ready to delete third-party cookies. The consequences of the pandemic will further push the digital transformation processes by small and medium-sized companies, the use of smart TVs and the share of internet traffic generated by online videos will grow even more, as well as the consolidation of new shopping experiences with a primary role played by mobile apps.

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Via Morimondo 26, Milano
+39.342.8248855
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