Outcome - Marketing & Communication

Outcome - Marketing & Communication

IT
EN
More than auditors: we are advisors and partners
Why Outcome

Why Outcome

Outcome is born from the idea that companies need a true and independent partner to overcome complexities deriving from continuous changes in media and communication. We are media neutral and ready to guide our clients through any challenge: from TV, through multi-platform, to sponsorship.
What we do

What we do

Outcome supports companies that want to maximize effectiveness and efficiency of their marketing and communication activities and their media plans. We do not buy: we believe independent strategy and evaluation processes are better serving brand’s goals while ensuring efficacy and transparency worldwide.
Our approach

Our approach

Outcome focuses on performance: implement what is needed, not merely what is cheaper. We believe communication is a multifaceted arena requiring a non media-centric approach. Strategic assessment is thus a way to engineer value, together with workflows and tools evaluation and data analysis.
Outcome's People
We are professionals with a significant experience in the most effective communication organisations - international media agencies and media owners - as well as in consultancy and lecturing. We now serve companies directly, providing them with actionable and unbiased advice.
Attilio Redivo
Attilio Redivo
Founder & Partner
Spent more than 25 years in communication starting as media planner in Y&R and then developing research, strategy and marketing in agencies like Carat where he founded the strategic planning dept. (1991-2001), OMD where he was Managing Director International and Marketing (2001-2005) and in Maxus as General Manager Business Unit Telecom (2005-2006). He joined MediaCom Italy in January 2007 as CEO. In 2014 he joined Alkemy digital enabler to develop and manage the media& performance unit. In 2016 he joined Outcome consulting as a partner to contribute to the growth of this brand new of business consultant. He's professor at Catholic University of Milan where he teaches "Economy and technique of advertising" and "Economy of media" and to University of Milan Bicocca, where he teaches “Digital marketing”.
Francesca Carminati
Francesca Carminati
Senior Advisor
10+ years media experience in important agencies as Mediacom (WPP Group), OMD (Omnicom Media Group). Expertise across several industries both national and international; media agency planning & buying offline and online; digital media buying head (i.e. in charge of Vodafone Italy); media auditing and consultancy. Joined Outcome in September 2016 right after a crucial experience in Alkemy digital enabler as integrated communication strategist director.
Marco De Paoli
Marco De Paoli
Partner
Degree in Statistics and Economics at Bologna’s University. 20 years’ experience in media industry: he joined CiaMediaNetwork as Strategic Planner and then moved to OMD where he became Strategic Planning Manager and Econometric Manager till when he became Business Unit Director in MediaCom. During his career ha has worked on all product sectors (in particular on FMCG, Pharmaceutical and Finance) with a special focus on results and performance. Since 2013 he is Professor at Catholic University of Milan (Master in Corporate Communication). He joined Outcome in October 2019 bringing his skills on media omnichannel management on local and international companies with a special attention to their business results.
Camilla Rota
Camilla Rota
Senior Advisor
Almost 20 years of experience gained in the media industry, working for the major international media networks (Mec, Initiative, OMD, MediaCom) . The last 10 years as Communication Manager, responsible for the planning team, the accounting of different clients working in various markets, the setup of buying platforms, the communication strategy, the training of new employees and main point of contact for the international coordination hub. In Outcome since February 2019 as Senior Advisor to support our clients through all the stages of the communication process, from strategy to execution and to the analysis of the actual performances.
Beatrice Torre
Beatrice Torre
Senior Advisor
Degree in Foreign Languages and Master in Marketing & Communication, both with full marks and honors at Catholic University of Milan. Several years’ experience in the digital media department at ZenithMedia (Publicis Groupe) working on Italian and multinational companies with focus on performance. She’s fond of digital world, well-integrated in the whole corporate communication process, and joined Outcome in 2017 in order to better understand digital communication world at 360 degrees and its role in communication strategies. In so doing, she applies her media agency practical experience within a more complex corporate communication scenario. In Outcome she’s an Advisor and digital Specialist, helping companies understanding digital world and tools as well as supporting them from the brief to the reporting phase.
Nicolò Piovene
Nicolò Piovene
Senior Advisor
Working in communication since 2004, from advertising sets (Synthesis film) to media industries (OMD, Zenithoptimedia) heading to communication agencies (MaiTai, Alkemy). Passionate for unconventional communication in its various forms he conceived and realized several successful campaigns for different brands. Over this years he achieved a wide knowledge of the events market, while his curiosity always made and still makes him investigate new solutions to bring advertising message directly and efficiently to the target. With his experience he can follow and evaluate the entire work process: from creativity, through billing, to executive production.
Simone Memè
Simone Memè
Consultant
Degree in Psychological Sciences and Techniques deepening the themes of Consumer Psychology and Purchasing Behaviors at the Bicocca University of Milan. During his university career he collaborates with clinical institutes for research in the neuropsychiatric field. Following Master in Theory and Technology of Communication at the same University with focus on the main aspects related to User Experience and Digital Marketing. Since 2019 he collaborates with Outcome where he deals with semiotic analysis and studies on visual and auditory communication. He is also conducting analysis on the kpi related to digital advertising and to the usability of web interfaces, evaluating the interaction between companies and consumers from the first contact with the brand to the final purchase of the product or service.
Maria Shevelenko
Maria Shevelenko
Consultant
Master’s degree in International Economy at Moscow State Institute of International Relations (MGIMO) and International Master in Corporate Communication at Catholic University of Milan. She has been working in the Marketing&Communication field since 2012 in international companies, agencies and organizations like Total, PR Inc./DDB., Le Meridien Ltd., ISCTI. During her career she has worked with different industries, from fashion to oil and was responsible for the Digital Marketing, Strategy, GR, PR&Advertisement campaigns. In 2020 she joined Outcome as a Digital Consultant.
Viviana Blasa
Viviana Blasa
Senior Advisor
For more the 20 years in the communication industry, she started her professional carrier as media planner in OMD and afterwards in Zenith Optimedia and Media Italia, managing offline media campaign for companies working in various markets (TLC, Home appliances, Food, Pharmaceutical). She joined WPP in 2006 as Media Manager working on different accounts and sectors (Finance, Personal Care, Home Care, etc…), managing the coordination the team and the relationship with the clients. In the same period she extended her skills taking part on Research Analysis projects as well as several media pitches. In the last years in WPP she has been involved in the design and development of proprietary tools for data analysis. She joined Outcome in January 2021 to give her support on Auditing, Strategic Planning and Benchmark Analysis.
Elena Saltarelli
Elena Saltarelli
Consultant
Degree in Marketing and Business Organization with a deepening on Customer Experience in the within of a retail market analysis. She has developed more capabilities with a major in Global Marketing at Bicocca University of Milan. During her university career she has gained communication and digital skills thanks to many collaborations of entrepreneurial projects that now counts the involvement of several hundred agricultural Italian SME and a big community of customers. In the last period she’s become researcher in the field of cookieless world, hard topic for the entire supply chain of digital advertising. Recently she has achieved Marketing Foundations Certification from The Trade Desk (OTT American DSP) in programmatic area.

Our clients

Outcome solutions

Strategic Auditing
Our auditing process focuses on value, performances and ROI rather than on prices. From media buying, to communication planning: Outcomes supports the Client to evaluate the status and understand optimization opportunities and new strategic overtures.
Want more info about Strategic Auditing? Click here to contact us
Strategic Auditing
Power 4 Value
Power 4 Value
We help organising media procedures and make use of information rather than merely evaluating them. Outcome facilitates the Client transforming effort into workflows, structuring data formats and coaching resources to face new challenges.
Want more info about Power 4 Value? Click here to contact us
Pitch Management
We support companies in identifying their best partners to effectively manage all communication channels as well as tech solutions. Process is fully adapted to clients requirements according to geography and scope of work.
Want more info about Pitch Management? Click here to contact us
Pitch Management
Econometrics
Econometrics
Outcome's expertise goes further than data analysis: we can provide data modelling services aimed to explain marketing activities relationships and forecast results. This will endow Client's decision making with consistent learning and evidence.
Want more info about Econometrics? Click here to contact us

Our international partners

News

L'influencer marketing continua la sua crescita
Influencer Marketing
16 September 2021
L'influencer marketing continua la sua crescita
Influencer marketing continues to grow in the consideration of companies that make more use of it even in new product sectors. According to an internal survey by UPA, in 2021 investments will touch 272 million euros, with a growth of 12% compared to last year, and for 80% of the sample, influencer marketing is to be considered to all effects a media. The remaining 20%, which for the most part includes large spenders, suggests instead that investments in influencer marketing are incremental and not a substitute for the classic table. The role of influencers within the platforms is absolutely preponderant with an interaction rate of 49.2%. Among the main trends identified at the platform level we see the growth of Instagram and TikTok, the consolidation of YouTube and the slight decline of Facebook, while Twitch will certainly be among the 'risers' of the next few years. As for branded content, according to Sensemakers data, 28% of the influencers analyzed published it: compared to the total, branded posts are 8.1% and have an average interaction rate of 104% compared to non branded posts. It is also interesting to note that micro influencers have much higher interaction rates than celebrities, indicative of how large numbers do not always determine the success of campaigns.
Marketing
20 September 2021
Condivisione dei dati, ROI e interazione: le nuove sfide post Covid
For the vast majority of marketing professionals, the past couple of years have changed almost every aspect of business projects. The State of Marketing report, the annual research conducted globally by Salesforce, highlighted what are now the priorities and challenges for marketers in our country. Sharing a unified view of customer data between different business units, improving marketing ROI and interacting with customers in real time are among the top priorities for Italian marketers. Among the challenges, however, innovation remains number one, with 77% of respondents considering customer expectations more difficult to meet than in the pre-pandemic. To adapt to this important change of pace, industry leaders in Italy are leaning on the digital transformations they had already initiated before the pandemic. 94% of Italian marketers say the pandemic has changed their digital engagement strategy and 90% say they have changed and readjusted the mix of channels to use for their projects.
Gen Z
23 September 2021
Gen Z e contenuti audio: un binomio da sfruttare
The pandemic has completely transformed the habits of each of us leaving a lot of uncertainty. But one thing is certain: audio is taking on an increasingly important role in this phase of recovery. For this reason, the latest edition of Spotify's "Culture Next" report analyzed how the different perspectives of Millennials and Gen Z are shaping the audio landscape, thinking based on the role of listeners, creators and advertisers. Gen Z is progressively nullifying the demographic segmentation of past marketing. The similarities between young consumers no longer seem to be defined by age, gender or geographical area, but reside in shared cultural trends, experiences and passions. Since Millennials and Gen Z tend to include audio content more frequently not only in the sphere of entertainment but also in moments of search for personal well-being, brands have the opportunity, thanks to a greater receptivity linked to the mood, to become part of daily activities in a coherent and balanced way. The ways in which brands can exploit these trends are many: from podcasts, which thanks to their intimate nature are an ideal means of reaching the listeners involved, to the direct involvement of consumers by making them also creators, passing through the creation of solid communities and reaching up to dynamic and sensory experiences capable of capturing attention in an original way.
E-commerce
29 September 2021
Ad ogni business il suo marketplace. Come andare oltre Amazon?
When it comes to marketplaces, we tend to think immediately of Amazon, being the queen platform for most product categories. But it is important to know that there are numerous other platforms available to brands to promote their business to new markets and consumers. According to the recent report “E-commerce in Italy 2021” by Casaleggio Associati, 45% of the companies interviewed state that they use at least one marketplace while the remaining 55% do not yet use these channels. Among the companies already present on the marketplaces, 55% of them use between the two and five platforms at the same time, while 30% use a single marketplace. Each marketplace is characterized by specific rules, costs, business logic and entry methods. These differences lead brands to ask themselves questions about how to manage the channel and to question the real convenience. Furthermore, if you decide not to supervise a certain channel, it is likely that it will be occupied by someone else. For these reasons, a market analysis and the setting of a correct strategy are necessary, in order to be able to position themselves in the best possible way as compared to consumers' needs and to competition.

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Via Morimondo 26, Milano
+39.342.8248855
info@outcomeconsulting.it
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