More than auditors: we are advisors and partners
Outcome is born from the idea that companies need a true and independent partner to overcome complexities deriving from continuous changes in media and communication. We are media neutral and ready to guide our clients through any challenge: from TV, through multi-platform, to sponsorship.
What we do
Outcome supports companies that want to maximize effectiveness and efficiency of their marketing and communication activities and their media plans. We do not buy: we believe independent strategy and evaluation processes are better serving brand’s goals while ensuring efficacy and transparency worldwide.
Outcome focuses on performance: implement what is needed, not merely what is cheaper. We believe communication is a multifaceted arena requiring a non media-centric approach. Strategic assessment is thus a way to engineer value, together with workflows and tools evaluation and data analysis.
We are professionals with a significant experience in the most effective communication organisations - international media agencies and media owners - as well as in consultancy and lecturing. We now serve companies directly, providing them with actionable and unbiased advice.
Founder & Partner
Spent more than 25 years in communication starting as media planner in Y&R and then developing research, strategy and marketing in agencies like Carat where he founded the strategic planning dept. (1991-2001), OMD where he was Managing Director International and Marketing (2001-2005) and in Maxus as General Manager Business Unit Telecom (2005-2006). He joined MediaCom Italy in January 2007 as CEO. In 2014 he joined Alkemy digital enabler to develop and manage the media& performance unit. In 2016 he joined Outcome consulting as a partner to contribute to the growth of this brand new of business consultant. He's professor at Catholic University of Milan where he teaches "Economy and technique of advertising" and "Economy of media" and to University of Milan Bicocca, where he teaches “Digital marketing”.
10+ years media experience in important agencies as Mediacom (WPP Group), OMD (Omnicom Media Group). Expertise across several industries both national and international; media agency planning & buying offline and online; digital media buying head (i.e. in charge of Vodafone Italy); media auditing and consultancy. Joined Outcome in September 2016 right after a crucial experience in Alkemy digital enabler as integrated communication strategist director.
Marco De Paoli
Degree in Statistics and Economics at Bologna’s University. 20 years’ experience in media industry: he joined CiaMediaNetwork as Strategic Planner and then moved to OMD where he became Strategic Planning Manager and Econometric Manager till when he became Business Unit Director in MediaCom. During his career ha has worked on all product sectors (in particular on FMCG, Pharmaceutical and Finance) with a special focus on results and performance. Since 2013 he is Professor at Catholic University of Milan (Master in Corporate Communication). He joined Outcome in October 2019 bringing his skills on media omnichannel management on local and international companies with a special attention to their business results.
Almost 20 years of experience gained in the media industry, working for the major international media networks (Mec, Initiative, OMD, MediaCom) . The last 10 years as Communication Manager, responsible for the planning team, the accounting of different clients working in various markets, the setup of buying platforms, the communication strategy, the training of new employees and main point of contact for the international coordination hub. In Outcome since February 2019 as Senior Advisor to support our clients through all the stages of the communication process, from strategy to execution and to the analysis of the actual performances.
Degree in Foreign Languages and Master in Marketing & Communication, both with full marks and honors at Catholic University of Milan. Several years’ experience in the digital media department at ZenithMedia (Publicis Groupe) working on Italian and multinational companies with focus on performance. She’s fond of digital world, well-integrated in the whole corporate communication process, and joined Outcome in 2017 in order to better understand digital communication world at 360 degrees and its role in communication strategies. In so doing, she applies her media agency practical experience within a more complex corporate communication scenario. In Outcome she’s an Advisor and digital Specialist, helping companies understanding digital world and tools as well as supporting them from the brief to the reporting phase.
Working in communication since 2004, from advertising sets (Synthesis film) to media industries (OMD, Zenithoptimedia) heading to communication agencies (MaiTai, Alkemy). Passionate for unconventional communication in its various forms he conceived and realized several successful campaigns for different brands. Over this years he achieved a wide knowledge of the events market, while his curiosity always made and still makes him investigate new solutions to bring advertising message directly and efficiently to the target. With his experience he can follow and evaluate the entire work process: from creativity, through billing, to executive production.
Degree in Psychological Sciences and Techniques deepening the themes of Consumer Psychology and Purchasing Behaviors at the Bicocca University of Milan. During his university career he collaborates with clinical institutes for research in the neuropsychiatric field. Following Master in Theory and Technology of Communication at the same University with focus on the main aspects related to User Experience and Digital Marketing. Since 2019 he collaborates with Outcome where he deals with semiotic analysis and studies on visual and auditory communication. He is also conducting analysis on the kpi related to digital advertising and to the usability of web interfaces, evaluating the interaction between companies and consumers from the first contact with the brand to the final purchase of the product or service.
Master’s degree in International Economy at Moscow State Institute of International Relations (MGIMO) and International Master in Corporate Communication at Catholic University of Milan. She has been working in the Marketing&Communication field since 2012 in international companies, agencies and organizations like Total, PR Inc./DDB., Le Meridien Ltd., ISCTI. During her career she has worked with different industries, from fashion to oil and was responsible for the Digital Marketing, Strategy, GR, PR&Advertisement campaigns. In 2020 she joined Outcome as a Digital Consultant.
For more the 20 years in the communication industry, she started her professional carrier as media planner in OMD and afterwards in Zenith Optimedia and Media Italia, managing offline media campaign for companies working in various markets (TLC, Home appliances, Food, Pharmaceutical). She joined WPP in 2006 as Media Manager working on different accounts and sectors (Finance, Personal Care, Home Care, etc…), managing the coordination the team and the relationship with the clients. In the same period she extended her skills taking part on Research Analysis projects as well as several media pitches. In the last years in WPP she has been involved in the design and development of proprietary tools for data analysis. She joined Outcome in January 2021 to give her support on Auditing, Strategic Planning and Benchmark Analysis.
Degree in Marketing and Business Organization with a deepening on Customer Experience in the within of a retail market analysis. She has developed more capabilities with a major in Global Marketing at Bicocca University of Milan. During her university career she has gained communication and digital skills thanks to many collaborations of entrepreneurial projects that now counts the involvement of several hundred agricultural Italian SME and a big community of customers. In the last period she’s become researcher in the field of cookieless world, hard topic for the entire supply chain of digital advertising. Recently she has achieved Marketing Foundations Certification from The Trade Desk (OTT American DSP) in programmatic area.
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