Outcome - Marketing & Communication

Outcome - Marketing & Communication

More than auditors: we are advisors and partners
Why Outcome

Why Outcome

Outcome is born from the idea that companies need a true and independent partner to overcome complexities deriving from continuous changes in media and communication. We are media neutral and ready to guide our clients through any challenge: from TV, through multi-platform, to sponsorship.
What we do

What we do

Outcome supports companies that want to maximize effectiveness and efficiency of their marketing and communication activities and their media plans. We do not buy: we believe independent strategy and evaluation processes are better serving brand’s goals while ensuring efficacy and transparency worldwide.
Our approach

Our approach

Outcome focuses on performance: implement what is needed, not merely what is cheaper. We believe communication is a multifaceted arena requiring a non media-centric approach. Strategic assessment is thus a way to engineer value, together with workflows and tools evaluation and data analysis.
We are professionals with a significant experience in the most effective communication organisations - international media agencies and media owners - as well as in consultancy and lecturing. We now serve companies directly, providing them with actionable and unbiased advice.
Attilio Redivo
Attilio Redivo
Founder & Partner
Spent more than 25 years in communication starting as media planner in Y&R and then developing research, strategy and marketing in agencies like Carat where he founded the strategic planning dept. (1991-2001), OMD where he was Managing Director International and Marketing (2001-2005) and in Maxus as General Manager Business Unit Telecom (2005-2006). He joined MediaCom Italy in January 2007 as CEO. In 2014 he joined Alkemy digital enabler to develop and manage the media& performance unit. In 2016 he joined Outcome consulting as a partner to contribute to the growth of this brand new of business consultant. He's professor at Catholic University of Milan where he teaches "Economy and technique of advertising" and "Economy of media" and to University of Milan Bicocca, where he teaches “Digital marketing”.
Francesca Carminati
Francesca Carminati
Senior Advisor
10+ years media experience in important agencies as Mediacom (WPP Group), OMD (Omnicom Media Group). Expertise across several industries both national and international; media agency planning & buying offline and online; digital media buying head (i.e. in charge of Vodafone Italy); media auditing and consultancy. Joined Outcome in September 2016 right after a crucial experience in Alkemy digital enabler as integrated communication strategist director.
Marco De Paoli
Marco De Paoli
Partner
Degree in Statistics and Economics at Bologna’s University. 20 years’ experience in media industry: he joined CiaMediaNetwork as Strategic Planner and then moved to OMD where he became Strategic Planning Manager and Econometric Manager till when he became Business Unit Director in MediaCom. During his career ha has worked on all product sectors (in particular on FMCG, Pharmaceutical and Finance) with a special focus on results and performance. Since 2013 he is Professor at Catholic University of Milan (Master in Corporate Communication). He joined Outcome in October 2019 bringing his skills on media omnichannel management on local and international companies with a special attention to their business results.
Camilla Rota
Camilla Rota
Senior Advisor
Almost 20 years of experience gained in the media industry, working for the major international media networks (Mec, Initiative, OMD, MediaCom) . The last 10 years as Communication Manager, responsible for the planning team, the accounting of different clients working in various markets, the setup of buying platforms, the communication strategy, the training of new employees and main point of contact for the international coordination hub. In Outcome since February 2019 as Senior Advisor to support our clients through all the stages of the communication process, from strategy to execution and to the analysis of the actual performances.
Beatrice Torre
Beatrice Torre
Senior Advisor
Degree in Foreign Languages and Master in Marketing & Communication, both with full marks and honors at Catholic University of Milan. Several years’ experience in the digital media department at ZenithMedia (Publicis Groupe) working on Italian and multinational companies with focus on performance. She’s fond of digital world, well-integrated in the whole corporate communication process, and joined Outcome in 2017 in order to better understand digital communication world at 360 degrees and its role in communication strategies. In so doing, she applies her media agency practical experience within a more complex corporate communication scenario. In Outcome she’s an Advisor and digital Specialist, helping companies understanding digital world and tools as well as supporting them from the brief to the reporting phase.
Nicolò Piovene
Nicolò Piovene
Senior Advisor
Working in communication since 2004, from advertising sets (Synthesis film) to media industries (OMD, Zenithoptimedia) heading to communication agencies (MaiTai, Alkemy). Passionate for unconventional communication in its various forms he conceived and realized several successful campaigns for different brands. Over this years he achieved a wide knowledge of the events market, while his curiosity always made and still makes him investigate new solutions to bring advertising message directly and efficiently to the target. With his experience he can follow and evaluate the entire work process: from creativity, through billing, to executive production.
Simone Memè
Simone Memè
Consultant
Degree in Psychological Sciences and Techniques deepening the themes of Consumer Psychology and Purchasing Behaviors at the Bicocca University of Milan. During his university career he collaborates with clinical institutes for research in the neuropsychiatric field. Following Master in Theory and Technology of Communication at the same University with focus on the main aspects related to User Experience and Digital Marketing. Since 2019 he collaborates with Outcome where he deals with semiotic analysis and studies on visual and auditory communication. He is also conducting analysis on the kpi related to digital advertising and to the usability of web interfaces, evaluating the interaction between companies and consumers from the first contact with the brand to the final purchase of the product or service.
Maria Shevelenko
Maria Shevelenko
Consultant
Master’s degree in International Economy at Moscow State Institute of International Relations (MGIMO) and International Master in Corporate Communication at Catholic University of Milan. She has been working in the Marketing&Communication field since 2012 in international companies, agencies and organizations like Total, PR Inc./DDB., Le Meridien Ltd., ISCTI. During her career she has worked with different industries, from fashion to oil and was responsible for the Digital Marketing, Strategy, GR, PR&Advertisement campaigns. In 2020 she joined Outcome as a Digital Consultant.
Viviana Blasa
Viviana Blasa
Senior Advisor
For more the 20 years in the communication industry, she started her professional carrier as media planner in OMD and afterwards in Zenith Optimedia and Media Italia, managing offline media campaign for companies working in various markets (TLC, Home appliances, Food, Pharmaceutical). She joined WPP in 2006 as Media Manager working on different accounts and sectors (Finance, Personal Care, Home Care, etc…), managing the coordination the team and the relationship with the clients. In the same period she extended her skills taking part on Research Analysis projects as well as several media pitches. In the last years in WPP she has been involved in the design and development of proprietary tools for data analysis. She joined Outcome in January 2021 to give her support on Auditing, Strategic Planning and Benchmark Analysis.
Elena Saltarelli
Elena Saltarelli
Consultant
Degree in Marketing and Business Organization with a deepening on Customer Experience in the within of a retail market analysis. She has developed more capabilities with a major in Global Marketing at Bicocca University of Milan. During her university career she has gained communication and digital skills thanks to many collaborations of entrepreneurial projects that now counts the involvement of several hundred agricultural Italian SME and a big community of customers. In the last period she’s become researcher in the field of cookieless world, hard topic for the entire supply chain of digital advertising. Recently she has achieved Marketing Foundations Certification from The Trade Desk (OTT American DSP) in programmatic area.

Our clients


Outcome solutions


Strategic Auditing
Our auditing process focuses on value, performances and ROI rather than on prices. From media buying, to communication planning: Outcomes supports the Client to evaluate the status and understand optimization opportunities and new strategic overtures.
Want more info about Strategic Auditing? Click here to contact us
Strategic Auditing
Power 4 Value
Power 4 Value
We help organising media procedures and make use of information rather than merely evaluating them. Outcome facilitates the Client transforming effort into workflows, structuring data formats and coaching resources to face new challenges.
Want more info about Power 4 Value? Click here to contact us
Pitch Management
We support companies in identifying their best partners to effectively manage all communication channels as well as tech solutions. Process is fully adapted to clients requirements according to geography and scope of work.
Want more info about Pitch Management? Click here to contact us
Pitch Management
Econometrics
Econometrics
Outcome's expertise goes further than data analysis: we can provide data modelling services aimed to explain marketing activities relationships and forecast results. This will endow Client's decision making with consistent learning and evidence.
Want more info about Econometrics? Click here to contact us

Our international partners


News


Social Commerce
19 July 2021
Social Commerce: dalla fusione tra Social media e E-commerce ecco il nuovo trend d'acquisto
In addition to the exponential growth of e-commerce, in the last year with the complicity of the pandemic there has also been a further explosion in the use of social media. Facebook went from 2.1 billion active users in 2019 to 2.3 billion in 2020 (+ 9.5%) followed by YouTube, WhatsApp, Facebook Messenger, WeChat, Instagram, TikTok and other "minor" social networks which collect a total of 4.2 billion active users on over 7 billion people in the world. A recent study by eMarketer estimates that by the end of 2021, social purchases in the US will reach 36 billion dollars, with a growth of 35.8% compared to 2020. It is also estimated that 22.3% of Facebook users will at least one purchase directly on the platform by the end of the year. Brand have a new and powerful channel to be included in the purchase path and which must be integrated with the other touchpoints. To choose among the numerous solutions on the market and to be able to fully exploit their potential, it is increasingly important to rely on specialized partners, working together to build an omnichannel path and to manage both branding and engagement and more performance oriented activities.
Digital Advertising
30 June 2021
A maggio gli investimenti pubblicitari crescono del 12,8% rispetto al 2019
Companies continue to increase advertising investments in Italy. The latest surveys carried out by the FCP-Assointernet Observatory show how advertising investments in May 2021 grew by 68.6%, bringing the progressive figure for the first five months of the year to an increase of 27.2%. The data in terms of devices confirm the excellent results generated both by the “Desktop / Tablet” sector (+ 63.8%) and by smartphones (+ 76.9%). The growth in the use of advertising content through “App” is also particularly significant (+ 81.9%). As already happened in April, also in May the great majority of sectors showed growth with some particularly brilliant such as clothing, automotive and food.
Cookieless
24 June 2021
Cookieless: gli inserzionisti preoccupati per le performance dei loro piani marketing
With the disappearance of third-party cookies expected for 2022, advertisers are expressing concerns about the ability to execute high-performance marketing plans and the demand for more advanced solutions based on first-party data is increasing. This is what the research "How to Ban the C-World", published by Captify, said. 58% of respondents expressed doubts about their ability to target accurately without first-party data and about two-thirds believe that contextual advertising will increase in importance over the next 12 months. 69% expect a drop in performance without cookies, while 62% are worried that they can no longer rely on the accuracy of data-driven targeting. 65% of the sample has yet to implement new alternative audience targeting solutions to cookies and two-thirds of respondents said they turned to specialized agencies or partners for support in this transition. In this phase of exit from the pandemic, consumers are ready to return to spending and companies must be ready to intercept this demand. Understanding the new world and how to move within it will be critical factors and for this reason the strategies must be developed now. Those who move ahead by extracting value from first-party data, measuring performance and optimizing better will gain a significant competitive advantage over the next few years.

Contact us


Send us a message by filling the fields below

Via Morimondo 26, Milano
+39.342.8248855
Follow us