Media audit & performance monitoring
Beyond benchmarking
We have access to all available market data, complemented by our client panel, direct access to buying platforms, our specific market know-how, and all qualitative KPIs that directly impact costs. Alongside this, we adopt an approach that goes beyond simply harmonizing existing templates, leveraging both artificial and human intelligence to achieve concrete and substantial results.
As media experts, we translate data into practical, verifiable, and immediately actionable insights. This enables our clients to gain an unparalleled understanding of the reference context and the actions needed to optimize future purchasing conditions.
WHAT WE DO
We maximize the value of your media investments and conduct audits in the following areas:
Media
Financial
Production Costs
Contracts
To turn media audit insights into immediately actionable steps, we complement the classic media audit with our Buying Tracker SystemTM
We evaluate every negotiation and even before that, every planning proposal in light of specific objectives, allowing us to intervene immediately to optimize investment and results. Performance monitoring covers both branding activities and performance-driven objectives, with appropriate adjustments in approach and methodology.
