More than auditors: we are advisors and partners
Outcome is born from the idea that companies need a true and independent partner to overcome complexities deriving from continuous changes in media and communication. We are media neutral and ready to guide our clients through any challenge: from TV, through multi-platform, to sponsorship.
What we do
Outcome supports companies that want to maximize effectiveness and efficiency of their marketing and communication activities and their media plans. We do not buy: we believe independent strategy and evaluation processes are better serving brand’s goals while ensuring efficacy and transparency worldwide.
Outcome focuses on performance: implement what is needed, not merely what is cheaper. We believe communication is a multifaceted arena requiring a non media-centric approach. Strategic assessment is thus a way to engineer value, together with workflows and tools evaluation and data analysis.
We are professionals with a significant experience in the most effective communication organisations - international media agencies and media owners - as well as in consultancy and lecturing. We now serve companies directly, providing them with actionable and unbiased advice.
Founder & Partner
Spent more than 25 years in communication starting as media planner in Y&R and then developing research, strategy and marketing in agencies like Carat where he founded the strategic planning dept. (1991-2001), OMD where he was Managing Director International and Marketing (2001-2005) and in Maxus as General Manager Business Unit Telecom (2005-2006). He joined MediaCom Italy in January 2007 as CEO. In 2014 he joined Alkemy digital enabler to develop and manage the media& performance unit. In 2016 he joined Outcome consulting as a partner to contribute to the growth of this brand new of business consultant. He's professor at Catholic University of Milan where he teaches "Economy and technique of advertising" and "Economy of media" and to University of Milan Bicocca, where he teaches “Digital marketing”.
Founder & Partner
Almost 20 years in communication and media industries, focused on digital marketing and unconventional media. After the role as Deputy General Manager in Mediacom (WPP group), and before her adventure as entrepreneur, she has been Advertising & Marketing Director in CondéNast. This rounded her competences up with a two side perspective: the client and the media owner one. Passion and constant quest for challenges has driven her to combine “office working” with lecturing and board counselling. This experience as advisor is particularly dedicated to companies coping with all the innovations generated in this last decade, mainly in terms of solutions to improve ROI, pitch management and planning/communication processes.
10+ years media experience in important agencies as Mediacom (WPP Group), OMD (Omnicom Media Group). Expertise across several industries both national and international; media agency planning & buying offline and online; digital media buying head (i.e. in charge of Vodafone Italy); media auditing and consultancy. Joined Outcome in September 2016 right after a crucial experience in Alkemy digital enabler as integrated communication strategist director.
Working in communication since 2004, from advertising sets (Synthesis film) to media industries (OMD, Zenithoptimedia) heading to communication agencies (MaiTai, Alkemy). Passionate for unconventional communication in its various forms he conceived and realized several successful campaigns for different brands. Over this years he achieved a wide knowledge of the events market, while his curiosity always made and still makes him investigate new solutions to bring advertising message directly and efficiently to the target. With his experience he can follow and evaluate the entire work process: from creativity, through billing, to executive production.
Working in marketing and advertising industry since 2006. 4 Years in Carat as Digital Marketing Manager, allowed her to work both on online media planning and buying, as well on cross media integrated strategies. After that she refined her strategic and coordination skills in Banzai Media where she was Special Projects Manager leveraging on media owner's properties such as Giallozafferano, Pianeta Donna, Studenti, ePrice and Saldi Privati. From content marketing to sales promotion, she was responsible for design and giving birth to digital projects, managing the whole flow starting with clients' brief, through publishers' production teams, ending with business results analysis.
Almost 2 years experience in ZenithMedia digital department (Publicis Groupe). She was in charge of planning, buying and daily campaign management, and looking after digital strategy for clients such as Sanofi Aventis, Kering and Coty. Graduated in Marketing & Communication, with bachelor’s degree in Foreign Languages applied to Economics at Università Cattolica in Milan. Beatrice is fond of "the digital world" and more in general of advertising and communication.
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